Close
 
 

 

JAG began in 1972. The brand was created by Adele and Rob Palmer of the Palmer Corporation, who introduced contemporary sportswear designs and re-invented denim, an integral part of the JAG brand and its heritage. The jeans boom of the 70’s thrust JAG into the international fashion spotlight and the early success of the brand inspired all the right people to start talking about Australia and original Australian style. 
 
By the 80’s JAG boasted a star-studded cult following, with celebrities and style icons like Steve McQueen, Jackie Onassis and Bianca Jagger donning JAG jeans at A-list events and dressing them down for weekends out of the spotlight. Wearing JAG became a sign of confidence and individuality and in that respect, not much has changed twenty years on.

 

View the JAG website here

 

JAG watches are available at the Salera's boutiques in:

Victoria
Altona Gate - Northland - Knox - Highpoint (Level 3) - Southland - Brimbank - Broadmeadows - Epping - The Glen - Fountain Gate

Queensland
Carindale - Grand Plaza - Chermside - Logan Hyperdome - North Lakes - Garden CityIndooroopilly

 


 

Featured Styles: